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Signage and Shelf Labels
Many of the color signs used in stores today are preprinted and shipped. But if those signs don't arrive at your store in time, your merchandising strategy may be poorly executed. In fact, retailers who have engaged Lexmark for in-store solutions say 40 to 70 percent of their pre-printed signage doesn't make it to stores shelves for a variety of reasons, including obsolesce, damage, late arrival, or misplacement.
Create signage faster at a lower cost with in-store color printing. Color attracts attention, identifies merchandise and increases sales. Print on paper, vinyl or label stock, in-store, with no minimum print quantities.
Printing shelf labels and tags with a clear product image makes it easier to find the right product with the right price. Associates will more easily notice if a product is tagged incorrectly or inventory is low.
In addition, signage may be customized to regional preferences or modified to react to competitive pressures allowing store managers to better market to their customer base.
